Networking used to be an entertaining, natural way to meet people. Today it’s become more of a chore for some. For me, not so much. I love networking events because it’s where I get the chance to see my customers in person, and in turn, as we chat, other people will come up and introduce themselves.
I guess its like anything in life, if you look at it as a great way to meet to new people, a way to share your product, and a way to keep connecting with the other busy business people you don’t always get a chance to see, then it’s an entirely different type of event.
Here are some tips that I use to meet future barter partners:
Find the networking events your people are attending
Make sure you’re going to an event that’s likely to help your business in some way. Attending on a regular basis is the best option, in order to create an ongoing impression. Keep an eye out for any major industry trade events that may offer free entrance for the day without having to pay for a full conference entry.
Be Prepared and be brief
Be prepared to tell someone what your business does and why it matters in 30 seconds or less. Even better? Figure out a 10-second overview that makes someone want to ask more about it. Know your business’s “unique selling point,” own it, and be prepared to explain it again and again. If you can create a
Create a lasting connection
First, remember it’s not a sales pitch or a sales event. This is about creating connections with other small business leaders and the larger business ecosystem and network.
That said, if you feel that you’ve had a great conversation, never hesitate to drop that person a quick, professional email and if they indicated interest, do end that note with a call to action – whether that’s a visit to your website, a trial of a product, or even an interesting article in the press about a topic you discussed.
It’s also good to know that in each group of people, there is always at least two or three who already barter for good or services. Barter has been around for centuries and on the Treasure Coast, it’s a pretty well-accepted way of doing business. Itex just takes it to a higher level. Providing access to good and services from companies all over the country.
Finally, remember that each and every small business networking event offers a great opportunity to actually meet, face-to-face, those people that may become useful in one way or another to your business. It’s a great way to put a face to a business and build the like, know and trust factor.
Now get out there and mingle!