Barter is simply the exchange of goods and services without the use of money. People have been doing it informally for thousands of years…but today, this type of transaction has turned into a sophisticated business practice.
By using barter, you gain a competitive edge over your competition by using barter to attract new business, move excess inventory, offset cash expenses, increase revenue, and reward employees. Barter is an ingenious idea that does not conflict or hinder your cash business; it enhances it by providing an entirely new avenue to gain added revenue and grow your business!
Contemplating on joining a barter exchange? Here are several reasons why barter is a smart business decision:
Reduce Overhead Costs
Overhead costs are unavoidable when owning a business. From accounting and legal fees, advertising costs, janitorial services, office furniture, signage, vehicle maintenance, and so forth, these costs can hinder your cash flow. Through barter, you can offset those cash expenses and utilize your trade dollars! A restaurant, for example, can benefit by using carpet cleaners, hood cleaners, pest control companies, and so forth that can be found within our network. Save your cash and take advantage of these services through trade!
Expand Your Advertising Potential
Attract new cash customers by advertising on trade! Promote your business on the radio, on a billboard, or even in a well-known magazine and increase your reach to the masses. Conserve your cash by using your Trade dollars, while your competitors will have to use cash out of pocket to compete with your advertising efforts.
Increase Buying and Selling Opportunities
It is a proven fact that members of a barter exchange are able to increase their buying and selling power. Through this alternative currency, members have been able to take advantage of more opportunities and offers than they would not have had the ability to do if it was not on trade. An alternative currency, Trade dollars are a way for you to maximize your purchasing and spending abilities within a large network of business owners just like you!
Elizabeth Bowler
Barter Broker, Itex, Treasure Coast
